Adidas
Predator-

Pitch for Adidas Predator. For this drop they wanted to do an AR activation in a shipping container at a few MLS events this November and December. In the shipping container was a physical timeline of the Predator shoes from 1994 - 2017. However, the shoes won’t be in/on the boxes — that’s where the AR comes in. Using provided devices, users will be able to see the shoe (plus other 3D goodies) over top of the box. Users could then share their experience.

Adidas            
Jam 3, Toronto
Role: Visual Design - Concepts
2018