Base
Redesign-

As Lead Designer and Art Director, I worked alongside the great team at Basement to lead the redesign of Base’s digital experience, Coinbase’s network. The project began with a visual and conceptual exploration phase, developing multiple creative directions before defining a strong and distinctive system. From there, we built and extended that direction across Base’s digital ecosystem, bringing identity, product and communication together into one cohesive experience.

Base (Coinbase)
Agency: Basement Studio         
Role: Art Direction,
Lead Design, UX/UI Design.
2025