Domestika-

During my time at awwwards, Domestika asked me to explore a new visual direction. The goal was to give it more brand presence. Also, I wanted to give more value to the community, a more friendly look.

Finally this exploration was discarded, they decided to go in a more continuist direction.

Domestika            
Role: Art/Creative Direction,
Design.
2023

Another of the work I developed was to create the concept: "Take a break, make a craft: everyday to extraordinary."

This concept encapsulates the essence of what Domestika could offer in this new phase: an opportunity for people to transform their moments of pause into an experience of creation and discovery.

"Take a break" is an invitation to pause in the midst of the daily grind, an attractive proposition in our work-intensive culture.

"Make a craft" reinforces the idea that this is not a passive break, but an active and constructive one. It is a call to action that encourages people to use their hands, their eyes, their imagination... promoting a sense of accomplishment and self-expression.

The second part, "Everyday to extraordinary" is a promise of transformation. We are not just offering a pastime, we are proposing a change in their lives. By implying that the everyday can evolve into something exceptional, we highlight the added value of your courses: the ability to enrich everyday life with moments of creativity and beauty.