Kub
中国 -

Kub is a Chinese childcare brand. They wanted to do a redesign to bring it to a more colorful and vibrant brand. The primary goal was to build a solid brand with five pillars:

The Playing Ritual, The Feeding Ritual, The Caring Ritual, The Resting Ritual and The Travelling Ritual.

Kub 中国             
Lesap, Spain
Role: Art Direction, Branding, Packaging, 3D, Design
2019