Tennis
Brand-
This is a personal and special project that I have designed for my son. Tennis is one of his great passions so we played at imagining what his branding would be like if one day he achieves his dream.
*Nike Brand (Simulated)
Personal Project
Role: Concept, Art Direction,
Brand, Design.
July 2022
Personal Project
Role: Concept, Art Direction,
Brand, Design.
July 2022
The Concept
Talking with him, we were listing his main qualities as a tennis player. As he has a very powerful forehand for his young age, it was clear for us that this special condition was a very representative element. We did the exercise of thinking of elements that can be very energetic and in the end, the lightning bolt was the winning symbol.
It was a fun exercise that made us share moments together.
Talking with him, we were listing his main qualities as a tennis player. As he has a very powerful forehand for his young age, it was clear for us that this special condition was a very representative element. We did the exercise of thinking of elements that can be very energetic and in the end, the lightning bolt was the winning symbol.
It was a fun exercise that made us share moments together.
